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Launch Countdown

The wait is over! Our new Naked Reloaded Palette is here!

All the nudes you need, all in one place


We changed the eyeshadow game forever with our original Naked Palette, so it’s only natural that we’d rethink neutral. Meet the Naked Reloaded Eyeshadow Palette, with 12 all-new, universally flattering shades designed for everyone—for any age, gender, and skin tone.

Naked Reloaded was designed with every makeup bag in mind. The four outer pans are bigger for the shades you’ll use the most. With silky mattes, metallics, and micro-shimmers, this eyeshadow palette has the nudes you’ll always need, all in one place. Because we all look better Naked.

naked reloaded in action

Get up close and personal with our newest Naked Palette.

steal the look urban decay x beauty is boring

We collaborated with one of our all-time favorite makeup artists, Robin Black of BEAUTY IS BORING, to showcase how everyone looks better Naked.

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